James Kanka

A friend of mine recently bought equipment to start a commercial floor cleaning business. This guy’s got some balls having never done this before and with a new wife at home. Still I think he’ll do alright, he’s already gotten a few clients and he grew up with his father co-owning/running a tiling business. However, tonight we were talking and he asked me to ‘like’ his business’ Facebook page–which I was happy to do–but I couldn’t believe how bad the logo and confusing the name was that he had chosen. When I was starting my business it took me weeks to come up with a good and original name. So I told him, and then afterwards I decided to make him a quick alternative. …That said, I don’t normally do this kind of thing so I kinda made it up as I went along and it’s far from perfect. Anyway, here is what I came up with, the before and after.

Originally I was just going to change the name to NOVA Commercial Floor Cleaning but after I saw one of his cool looking cleaners in a photo I thought it would make a great branding icon, of course then the name had to do something to personify it.

I like the bright green and I like that the logo works well in a square crop for social networking.